02 October 2007

Poda-poda and store slogans

August 26

One thing that was lacking in The Gambia and Senegal was creativity in naming of gelegeles/minibuses and stores. Most were named Alhamdoulilahi, Santa Yalla (Wolof for "Praise Allah") and so forth; stores and vehicles were otherwise named after their owners.

Sectarian diversity and enthusiasm for speaking English/Krio in Sierra Leone, though, make for greater variety in names and slogans attached to poda-podas (as dilapidated minivans are dubbed here) and stores. To wit:

To be a man is not easy
Hizbullah Tours
Daddy U Nar Man
Bum Stars * * * *
No Matter How Long The Night Is, The Morning Must Come
This Business is Built Upon The Blood of Jesus (Liberia)
I am Covered in the Blood of Jesus (Liberia)
Rien n'est tard (Cote d'Ivoire)

Pimp My Looks (salon)
Your Beauty Lies On Your Head
Some will hate u. Pretend they love u.
Yu fri fo tok te yu taya. (mobile company ad)
Don't Mind Your Wife Chop Bar (Ghana)
Corn Roll (among the services advertised outside salons in Ghana)

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